Yasmeen Johnson
Hello, my name is Yasmeen Johnson. I will graduate from Arcadia University this spring with a bachelor’s in Media Communications and a public relations concentration. I have a particular interest in lifestyle and wellness pr. This past year I’ve taken an interest in holistic wellness and wish to venture more into the practice in the future.
Capstone: I want to make a campaign redesigning the body positivity movement, but it’s geared towards black women recovering from eating disorders wanting to regain their sense of security and reenter the fitness or beauty community without fears of relapsing.
Instead of a website, I’ve opted for a series of digital advertisements geared towards the black community. One will be for black women (general), Another for adolescents, another for their families. I will be using canva and photoshop to create them. Below, I’ve included a list of factoids that I will be using to create the ads.
Yasmeen Johnson: The Negation of Black Women with Body Dysphoria in Film
The refusal of modern media to place black women in these roles hinder black adolescents from diagnosing their harmful eating behaviors, seeking help, and learning body confidence. Black women are overwhelmed with two jarring identities at critical stages in their...
Yasmeen Johnson: Reflection
Reflection I wanted to cover media representation of eating disorders among black women because it’s a topic that I’m deeply connected to. As a young black woman recovering from an almost nine-year eating disorder, I believe a lack of representation hindered me from...
Yasmeen Johnson: Blog #4 Polaroid explanation
Polaroid Ad: Explanation The “three dominant paradigms of black femininity are the Mammy (e.g., self-sacrificing, nurturing, loving, asexual), Sapphire (e.g., emasculating, loud, aggressive, angry, stubborn, and unfeminine), and Jezebel (e.g., hyper sexualized,...
Yasmeen Johnson: Blog #3 Advertising explanation
While simply placing quotes on a relatively blank canvas may seem generic and underwhelming compared to the other graphics, I see them as the most important. Black women aren’t constantly privy to uplifting quotes reminding them of their worth. The difficulties I...
Yasmeen Johnson – Blog Post #2
Protect Black Woman Ad: ExplanationThe BLM movement became a household name this past summer after George Floyd and Breonna Taylor’s horrific deaths. While marches were arranged to create awareness, many other issues were brought to light concerning the treatment of...
Yasmeen Johnson – body positivity movement
I’ve opted for a series of digital advertisements geared towards the black community. One will be for black women (general), Another for adolescents, another for their families. I will be using canva and photoshop to create them. Below, I’ve included a list of...